Inuit women are using social media to change the face of Nunavut business

Inuit women are using social media to change the face of Nunavut business

Inuit seamstresses have long been known to be highly resourceful in making their crafts finding a use for every part of an animal to be used in their final products such as baskets, clothing or footwear using furs, skins, bones and other items harvested from the land.

Mona Netser is an internationally recognized seamstress who travels throughout the Kivalliq region teaching traditional design with Nunavut Arctic College. She wants to take these traditional skills and crafts to Canada and an international market using online tools such as social media and marketing. Nester uses the Iqaluit Auction Bids Facebook page, which has around 30,000 members,  to promote her products as do hundred’s of other craftspeople from Nunavut.

Read more about how Nunavut crafts women are creating using social media tools to broaden their markets.

September 11th, 2017|